We came across an interesting article a few months back that has been knockin’ around our skull ever since. It ruminates on the regional identity of Minnesotans and whether they appropriately still belong under the general umbrella of the “Midwest” moniker. Through his arguments the author concludes that Minnesota just doesn't have all that in common with the “Midwest” group at large, and instead desires a grouping of more “like-minded states.”
Brands have the luxury of starting over. Even age-old brands that have been defined over the course of a century or so can re-invent, re-imagine, re-define. So what of geographies, then? Of cities, states, and countries? What if a city were to start over?
Civil Standard is appalled(appalled!)at the recent news of Levi's plummeting profits on account of the "athleisure attire" trend. (Hat tip however to the person who coined the term 'athleisure.' Way cool.)
Aaron Draplin, of Draplin Design Co., speaks on the motivation behind his 'Field Notes' brand. This is amazing storytelling, and proof that incredible passion for an otherwise obscure notion can lead to great art.
P.J. O'Rourke apparently had it right; not about the February 9th anniversary of The Beatles on Ed Sullivan (that would take no guesswork), but about the avalanche of "one more 1960s changed-the-world-forever thing" that we're destined to endure for the next six years.
Now I've never had Jeppson's Malort, nor had I ever heard of it until very recently despite a seven-year residency in Chicago - where it is evidently from - a fact clearly obvious to those intimately familiar with the Second City. As is commonplace in Chicago, Jeppson's has appropriated design elements of the Chicago flag in its logo, clearly signaling its point of origin. Seems a pretty smart play for what I assume to be a purely regional brand; I myself would have had no interest in this bottle had it not been for the logo.